Dallas Addys awards book

If you think submitting to award shows is a challenge, try taking all that work and turning it into a cohesive book. That’s exactly what I did for the 2024 American Advertising Awards, Dallas Chapter when TracyLocke was their creative partner for the year. While the rest of my team focused on other elements for the "Best in Class" theme, I was given full control of the book. I restructured and designed it entirely from the ground up. It was a labor of love (and a few sacrificed Saturdays), where I jokingly channeled my inner Miranda Priestly, carrying a 200-page printout of "the book" around the office, meticulously reviewing every page to ensure we had everything we needed.

Huge thanks to Ellen Brown (JrAD), Sarah Holmes (CD), and Tyler Kitchens (GCD) for spending an entire Saturday with me at Manhattan Project, tirelessly formatting page upon page of award winners and credits.