Lego partnered with Universal Studios to create stunning displays for the release of Wicked. These displays were designed for the iconic 5th Ave flagship store in New York and the Mall of America in Minnesota.

Using a variety of assets provided by Universal and Lego, the goal was to transform their initial concepts into larger-than-life masterpieces. It was an exciting challenge to adapt and elevate the materials to create impactful, eye-catching displays that brought the Wicked world to life.

The process was like a creative treasure hunt—exploring a trove of incredible materials, selecting the perfect elements, and fine-tuning every detail to meet the vision. I am currently holding space for the lyrics of defying gravity and these displays.

Creative Director: Erin Mattingly
Associate Creative Directior: Josh Dumond