For Quaker's 2024 New Year promotion, we aimed to elevate their photography by pushing the boundaries of their usual style. Our vision embraced celebratory, bright, and saturated colors with an interactive, authentic, and fun lifestyle vibe. We wanted the brand’s integration in the photography to feel genuine and approachable—slightly messy but still human and relatable.

Although I couldn’t attend the shoot in person, I led the photography portion of the project leading up to the shoot. This included researching photographers, sketching concepts, creating a detailed shot book, and collaborating on a set mood board. These elements guided our set stylist in crafting dynamic kitchen scenes for the shoot in Chicago, ensuring every detail aligned with our vision.

Creative Director: Erin Mattingly
Associate Creative Director: Josh Dumond