For this project, I had the chance to give Tito’s iconic ugly sweater a fresh new look for 2024. Blending festive holiday charm with the brand’s rich story, my goal was to create a design that felt like a winter wonderland but stayed true to Tito’s roots and values.

I hand-illustrated every element, drawing inspiration from Tito’s early days at the Mockingbird Distillery, and the company’s ethos of being "vodka for dog people."

Creative Director: Jordan Hoyt
Copywriter: Noah Bailey